[WEBINAR] Amazon Ads: activate the latest AI & data innovations

  • Level: beginner
  • Study time: 1h15
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A Programmads x Amazon webinar on turning AI and data innovations in Amazon DSP into operational gains. It covers a three-step framework (first-party data, real-time signals via Event Manager and CAPI feeding Brand+ and Performance+, and AMC to prove incrementality), an acquisition case study, and a deep dive into agentic AI, from Amazon's MCP to Programmads' Talk to Launch agent, which cuts a week of campaign setup down to about an hour.

Note: due to Amazon Ads' policies, Raphaël's presentation could not be included in this replay.