Drive full-funnel impact with Amazon DSP

  • Level: beginner
  • Study time: 1 hour 40 minutes
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Discover Amazon DSP’s capabilities and its role in driving digital advertising success. Use programmatic buying, advanced targeting, and data-driven insights to reach the right audiences and deliver measurable results across the marketing funnel.

Highlights:
  • Programmatic reach: display, video and audio ads on Amazon and third-party sites
  • Audience targeting: leverage advertiser, Amazon and third-party data (endemic vs. non-endemic)
  • Strategies: link-in campaigns to Amazon or link-out to external destinations
  • Creative & measurement: personalized ads, performance tracking and optimization with Amazon Marketing Cloud
  • Full-funnel impact: combine DSP and sponsored Ads to drive awareness, engagement and conversions