Amazon Ads: AI & data innovations
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Level: beginner
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Study time: 35 mins
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This session explores how the latest AI and data innovations within Amazon Ads can help brands improve media performance, efficiency and incrementality.
It opens with a three-step strategic framework for full-funnel performance: first-party data as the foundation (protecting budget and fuelling lookalikes), real-time signals through Event Manager and CAPI to feed Amazon's AI engine, and AMC as the measurement layer that proves incrementality beyond last-click.
A EuroLeague case study shows the approach applied to subscriber acquisition.
The session then turns to what's next: Creative AI, the Ads Agent for audience discovery, and automation through MCP (Model Context Protocol), which connects AMC insights to DSP execution and can compress a multi-day campaign workflow into around an hour.
It opens with a three-step strategic framework for full-funnel performance: first-party data as the foundation (protecting budget and fuelling lookalikes), real-time signals through Event Manager and CAPI to feed Amazon's AI engine, and AMC as the measurement layer that proves incrementality beyond last-click.
A EuroLeague case study shows the approach applied to subscriber acquisition.
The session then turns to what's next: Creative AI, the Ads Agent for audience discovery, and automation through MCP (Model Context Protocol), which connects AMC insights to DSP execution and can compress a multi-day campaign workflow into around an hour.