Amazon Marketing Cloud (AMC)
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Level: beginner
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Study time: 30 mins
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This video introduces Amazon Marketing Cloud, Amazon Ads' privacy-safe clean room solution. It explains why fragmented signals and evolving privacy rules make traditional reporting fall short, and how AMC brings media, retail and first-party signals together in one environment.
You will learn what AMC can measure through custom queries and templates, how custom attribution lets you adapt lookback windows and models to your own buying cycle, and how insights become custom audiences activated directly in Amazon DSP or Sponsored Ads.
Two case studies show the approach applied to real campaigns, followed by a four-step framework to get started.
You will learn what AMC can measure through custom queries and templates, how custom attribution lets you adapt lookback windows and models to your own buying cycle, and how insights become custom audiences activated directly in Amazon DSP or Sponsored Ads.
Two case studies show the approach applied to real campaigns, followed by a four-step framework to get started.