Platform billing fundamentals
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Level: beginner
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Study time: 12 mins
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This video covers the fundamentals of billing across the five main platforms: DV360, CM360, SA360, Amazon DSP and Displayce.
Each one has its own calculation logic: some are based on media cost and technology fees, others on ad serving and tracking volumes, or on a straightforward percentage.
Platform by platform, you'll learn which metrics to pull from reporting, which dimensions to use and how each cost component (media cost or supply cost, technology fees, audience costs, third-party services and regulatory fees) comes together to build the final amount billed to the client.
The goal: apply the contractual logic correctly and check every invoice before signing it off.
Each one has its own calculation logic: some are based on media cost and technology fees, others on ad serving and tracking volumes, or on a straightforward percentage.
Platform by platform, you'll learn which metrics to pull from reporting, which dimensions to use and how each cost component (media cost or supply cost, technology fees, audience costs, third-party services and regulatory fees) comes together to build the final amount billed to the client.
The goal: apply the contractual logic correctly and check every invoice before signing it off.