Introduction to Displayce: Programmatic Digital Out-of-Home
-
Level: beginner
-
Study time: 22 mins
Write your awesome label here.
Displayce is a Demand-Side Platform (DSP) dedicated to Digital Out-of-Home (DOOH) advertising, connecting agencies and brands to OOH inventory through programmatic trading.
This module covers why DOOH matters in a cookieless, brand-safety-conscious market, how the platform works (instant buying, RTB/private marketplace, and automated deals across 900+ open deals and 20+ direct publisher connections), and the metrics behind it: impressions, plays and impression multipliers.
It also walks through Displayce's key features, including CampaignAI for data-driven media planning, audience and location data integrations, in-flight optimization, and the full campaign creation workflow from line-item setup to client reporting.
This module covers why DOOH matters in a cookieless, brand-safety-conscious market, how the platform works (instant buying, RTB/private marketplace, and automated deals across 900+ open deals and 20+ direct publisher connections), and the metrics behind it: impressions, plays and impression multipliers.
It also walks through Displayce's key features, including CampaignAI for data-driven media planning, audience and location data integrations, in-flight optimization, and the full campaign creation workflow from line-item setup to client reporting.