Becoming a programmatic expert: a guide to DV360

  • Level: beginner
  • Study time: 50 mins
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Harness the power of Display & Video 360 to plan, execute and optimize multi-channel campaigns (display, video, audio and CTV) from a single hub.

Key highlights:
  • Hierarchy & structure: understand the platform flow from Partner levels down to granular Line Items
  • Precision targeting: leverage Google signals and First-Party data to reach the right user at every funnel stage
  • Inventory access: secure premium supply through Open Auctions, Private Deals, and Programmatic Guaranteed (PG) agreements
  • Brand protection: safeguard your reputation using layered controls and third-party verification (IAS, DoubleVerify)
  • Performance insights: utilize the Intelligence Panel for immediate, data-driven optimization

Gain proficiency in aligning media strategy with advanced automation to drive maximum reach and efficiency.