Server-side tracking : from concept to implementation

  • Level : beginner
  • Study time : 15 mins
Write your awesome label here.
  • Level : beginner
  • Study time : 8 mins
Write your awesome label here.


This video covers the fundamentals of server-side tracking. It explains why the client-side model is becoming less reliable (browser restrictions, ad blockers, privacy regulations) and how the server-side approach addresses these issues.

You will learn about its benefits for performance, data quality and privacy, along with the main implementation options.

Two practical use cases bring the results to life.




This second video moves from concept to practice with setting up a server-side environment through Google Tag Manager Server.

You will discover the essential components of a configuration: the server environment, data forwarding, clients, the Event Data Object, transformations, preview mode and validation steps.

It closes with a step-by-step approach to deployment, from initial scope through to full rollout.